Institute of Practitioners in Advertising
Rank: 1550 / 1746
2 selected videos
IPA Effectiveness Awards 2016 Shortlist: L'Oréal Paris Age Perfect
In 2015 L’Oréal Paris Age Perfect anti-ageing moisturiser had big ambitions. However, sales of Age Perfect skincare were down by 14 per cent - even worse than the market’s decline. There were no exciting new products and many UK women did not feel affinity with the brand.
This case details how powerful insights that women aged 55 and over felt invisible were used to develop the ‘Age Perfect,The Perfect Age’ campaign with Helen Mirren, which celebrated older women.
Agency: McCann...
Related topics : new anti aging products 2015 / skincare anti aging
L'Oréal Paris Age Perfect: 2016 Silver IPA Effectiveness Award Winner
In 2015 L’Oréal Paris Age Perfect anti-ageing moisturiser had big ambitions. However, sales of Age Perfect skincare were down by 14 per cent - even worse than the market’s decline. There were no exciting new products and many UK women did not feel affinity with the brand.
This case details how powerful insights that women aged 55 and over felt invisible were used to develop the ‘Age Perfect,The Perfect Age’ campaign with Helen Mirren, which celebrated older women.
The communications...
Related topics : new anti aging products 2015 / skincare anti aging
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